{"id":2950,"date":"2019-01-16T06:00:04","date_gmt":"2019-01-16T13:00:04","guid":{"rendered":"https:\/\/skinflash.com\/?p=2950"},"modified":"2019-02-02T16:50:39","modified_gmt":"2019-02-02T23:50:39","slug":"dare-to-go-waterless-cleansing-balms","status":"publish","type":"post","link":"https:\/\/skinflash.com\/dare-to-go-waterless-cleansing-balms\/","title":{"rendered":"Dare To Go Waterless: Cleansing Balms"},"content":{"rendered":"
Due to the customers' shift toward being more cautious of the ingredients in products, the beauty industry has started reducing the use of water in their operations. According to these firms, the usage of water has taken a toll on the collective water reserves, affecting the ecosystem. Water is used as an ingredient in many cosmetic products, especially skincare.<\/p>\n
Many companies are now trying to appeal to their customers by limiting the use of water and have cited saving tens of thousands of gallons of water per year. One major product type that has become very common due to the waterless trend is a cleansing balm<\/strong>.<\/p>\n <\/p>\n The following reasons shed light on why we are seeing this trend explode, especially in the beauty industry.<\/p>\n The waterless trend is not only great for the environment, but it also helps the skin. Making a product that limits the use of water results in less<\/em> product being applied on the skin. As well as conserving space for packaging.<\/p>\n Water or aqua is usually the first listed ingredient on a beauty product and constitutes 70% of the product. But it is often unnecessary and helps bacteria grow.<\/strong> Not to mention, the preservatives added to increase the product's shelf life are a result of using water in the product, which reduces the shelf life.<\/p>\n Airlines have a lot of restrictions regarding cosmetics containing liquids. For instance, you cannot carry more than 3-4 ounces of such a product and cannot carry them outside a transparent bag bought specially for cosmetics.<\/p>\n Waterless products reduce these restrictions to almost none because they have a small packaging and last longer while weighing the same<\/strong>.<\/p>\n Brands are actively seeking to combat their water consumption. Even giants such as L'Or\u00e9al\u00a0<\/a>have promised to reduce their water usage by 60% in the coming two years. Which is equal to the amount they were using in 2005. L'Or\u00e9al has already made efforts to reduce the consumption of water in its plants.<\/p>\nWhy Is Going Waterless a Big Deal?<\/span><\/h3>\n
Little Preservation Needed<\/h3>\n
Easier Flying<\/h3>\n
Endorsement by Big Brands<\/h3>\n